Maven Logo

Branding

A comprehensive branding package was created for the startup, including the design of a company logo, app icon, business card, and the development of a logo guideline to maintain consistent brand representation.

Company

Maven Coalition

Year

2016

Scope of Work

Logo design, Printing, App Icon

Process

Worked closely with the CEO who had a strong vision for the company logo. The CEO's concept was centered around:

A "key" symbol to grant access to the new platform for clients.
The aesthetic of Art Deco.
The timelessness of traditional newspapers and media.

A quick sketch after the brainstorming.

Exploration of various typefaces.

Inspirational images

The Final Logo on Business Cards

arrow_upward